More about me

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My Daily Grind

For the past 5 years, I've been helping grow Goldstar, a live events ticketing company that operates a website and iOS/Android apps. Each day is currently split between managing my small team of UX designers, doing UX work across several teams' projects, helping to unblock designers and developers, and picking up maintenance projects that improve our overall design workflow.

UX work
Helping others


I spend most of my time building our UX and research practice at Goldstar, structuring and reviewing user tests and interviews, building datawarehouse reports in Looker, and helping several cross-functional teams scope their work. Outside of UX work, I do occasional development, typically a mix of HTML/CSS, Javascript (including a recent move to React), and Rails. I wouldn't describe myself as a developer/architect, but I can get production-quality code shipped quickly.

  • Design/UX Leadership
  • Project Management
  • UX Design
  • UI Design
  • Javascript/jQuery
  • Ruby on Rails
  • PHP/Codeigniter
  • Sinatra
  • Phonegap

Recent Workshops Attended

  • 2016: UIE, Creating a UX Strategy Playbook, with Jared Spool
  • 2015: Cooper University, Transforming Customer Experience (Service Design)

Random bits & highlights

  • Fresh out of college, I worked on a hyperlinked, networked sales presentation system for a Fortune 50 beverage manufacturer (cough, not Coke) that predated the Web.
  • Back in the 90s, I helped build a Flash-based Pokemon card trading app that matched traders with public spaces where they could safely meet.
  • Made the NYTimes Best Seller list, as cofounder of SMITH mag, when our Six-Word Memoirs book, "Not Quite What I Was Planning: Six-word Memoirs By Writers Famous & Obscure", made the list for several weeks.
  • I was paid to reimagine Newsweek magazine with my SMITH co-founder, Larry Smith. We were among three teams hired, another was led by legendary designer Roger Black, so ... we were in amazing company, and it was really fun work.

Other Work



A ruby gem for dynamically building an icon font from a folder of SVGs. We use this @ Goldstar. This project was forked from Fontcustom, to which I also contributed enhancements. I created this fork (and released it on Rubygems) to ensure I could update the gem easily.

Published Writing

The Bottom Feeders

They had a kick-ass product, cash in the bank, and eager customers. In the scrappy world of Silicon Valley start-ups, they were about to be eaten alive. (Wired, 10/1996)

Ground Truth

Never get lost again, as geographic information systems usher in the era of intelligent transportation technology—smart cars. (Wired, 12/1995)

Fun Stuff

Building Furniture

Every so often I get the urge to build something from atoms.

Why does robot love kitten?

The name is an homage to the classic ASCII "zen simulation" game Robot Finds Kitten.  To me, it's as succinct a metaphor for living with technology as I've discovered.